Monday, 13 October 2014
BBC to air Urban TV content.Drive Hot News
BBC has partnered with Urban Television to produce reports with regional relevance. Under the BBC’s African Partnership Initiative (API) project, the resulting content will air on BBC World News television as well as Urban Television.
Urban TV is among a few broadcasters and the only TV station in Uganda to have been chosen to be part of API in Africa.
“The project will be editorial in nature, mutually beneficial and designed to make it possible for teams from both our organizations to co-produce content,” says Alex Jakana, Executive Producer, API.
The first series produced under the partnership will consist of short reports highlighting health innovations in Uganda and other African countries.
“Knowing that the pieces will run on an international platform, this initiative is going to enhance the way Urban TV journalists package and deliver stories. It will not only boost the quality of our news, but also develop our reporters,” says Emily Mwebaze, Urban TV TNR producer.
While the health series was proposed by the BBC, Urban TV reporters will have the opportunity to pitch their ideas for future co-productions with the BBC’s international news services.
Last week the API project was launched in Tanzania with Sahara Media Group.
This initiative adds to the BBC’s existing presence on Urban Television, bringing the BBC Focus on Africa news programme to the Urban Television viewers at 8:30 pm Monday to Friday.